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The Future of Pinterest

Not too long ago, Pinterest announced that they would be launching, or aiming to launch, their first IPO later this year.

Predictions for how the company will do because of this IPO are all over the place. Similarly to Facebook, they could go public and only continue to grow and succeed. Twitter did pretty much the opposite after launching their IPO and hasn't quite been the same ever since. With trends changing every day and attention spans being shorter than ever, the social media game is hard to predict.

The thing that sets Pinterest apart, though, is that Pinterest is set apart. I meant there's no other social media site/app that has or does exactly what Pinterest does. There are no "statuses" and it really caters a more creative audience than Facebook or Instagram do sometimes.

One article I read, however, said that while Pinterest is definitely unique, they do have one major risk to face: Google. It seems Google has been watching Pinterest pretty intently and implementing some of their designs and formats. With Google being such a giant, there could be overlap or problems on that front.

 But there's no real way of predicting the fate of Pinterest so I guess we'll just sit back and watch.


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